A habit is referred to as a set of subconscious, repetitive behavior(s) that a person does regularly. The development of these habits are due to neurology, according to the author. In the book “The Power of Habit”, Charles Duhigg goes into depth on the psychology behind habits and their influence on our daily lives. He argues that habits weigh a considerable amount on our health, happiness, productivity, and relationships. The author interprets research and stories in order to elaborate on the way habits work, ways that we can change them through a concept called the habit loop. Overall, the book builds upon the science associated with habits, as well as the ways we can manipulate these habits in order to attain more success.
One of my favorite parts of the book is when Duhigg points out how being in a crisis can cause one to form habits that can have positive effects in the long run. In this section, he describes the power one can attain from a destructive situation. For example, there was an instance at Rhode Island Hospital and another involving the London Underground Authority where they mishandled a disastrous fire situation. In these cases, leaders were brought in to leverage these crises and therefore made use of difficult times in order to reshape cultures as a whole, into responsible and smooth running organizations. For instance, in reference to the Rhode Island Hospital case, the appointed leader utilized the leverage caused by the wrongful deaths of patients, to rally nurses and doctors with the sole mission of making teamwork and communication a daily practice. These scenarios go to show that destructive habits offer opportunities to seize the moment and strategically transform these negative habits into something bigger. With that being said, this is one of my favorite parts because it reminds me that even in times of difficulty, there is always an opportunity to improve things as a whole. Not only that, but the fact that even habits that aren’t necessarily healthy, can lead us into situations that can have a significant impact on us all, both negative and positive.
In relation to a class concept, this book also touches on the idea of willpower. Duhigg highlights the fact that willpower is an important habit. Instead of it being a personal trait that one develops on their own, it is instead a habit that can be taught, learned and practiced over time. With that being said, exhibiting a good show of willpower can be turned into a habit which can then spread into other areas of life, resulting in high success.
In connection with the real world, this book contains things that have the power to help solve issues in daily life. For example, companies manipulate the habits of consumers through the use of observing scientific research data in order to predict their buying patterns. By businesses recognizing the points in time where shopping is at its peak, this allows for companies to continue to come up with new products while simultaneously increasing their marketing and sales, which appeal to consumers and their specific needs. For example, Target is centered on data observation and predictive marketing. “Mom and Baby” targets mothers who are expecting, offering things like coupons. Therefore, retail companies make an effort to make use of consumer shopping habits in order to come up with products they feel customers are familiar with and will receive public acceptance.