The Power of Incentive

I think that incentive is more powerful that many people think. Sure we have desires, so we set our standards for something and do the best that we can to achieve success and certain goals. However, what I have found to be true, is that there must always be some kind of incentive laced into our goals. No one wants anything for no reason. We always want something because of what we get out of it. In most cases I would say quality over quantity, but to each their own. Either way, quality always has the biggest impact, even with quantity, because to some people the higher quantity of something may be what gives it quality. I think that we live in a very materialistic and greedy society. That being said, without incentive, people are less likely to desire things as strongly as they do. Incentive is what ultimately motivates individuals.