The loss aversion section of this lecture struck me as personally
significant. I have never been a gambler because I hate to lose. In fact, I get
really angry if I lose more than twenty dollars. Even if I have the chance to
win twenty dollars, I would still rather secure the twenty in my pocket than from
going down the drain. I found the article below which overviews how our brains process
losses if the wording is presented to us differently. This plays a huge role
when it comes to marketing for major companies.
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