What Motivates You?

Over time it seems that my motivations in life change and adapt depending on my life's circumstances.  Music, movies, food, all have influences but the example of others has always been a big motivator for me.  I have a good friend who trained for, and then successfully ran a marathon.  During training over the months it was interesting to see him exchange smaller sooner rewards for larger later rewards.  The choices he made seemed to show an incredible amount of self-control and this issue is evident in many of the motivation theories presented in our textbook.  Other athletes inspire me as well.  Especially the ones that perform in their sport beacuse they are driven to do so, not just for the money.  In fact the money becomes a secondary motivator.